UCI Cinemas recruits with hrportal.co.uk - 03/2001

HR Portal has helped UCI Cinemas to develop an online recruitment strategy, making the company the first multiplex cinema chain in the UK to offer online application. Online recruitment was developed in a direct response to an increased demand for quicker and more immediate processing. The jobsite, created by HR Portal, is linked to UCI Cinema's own website, (www.uci-cinemas.co.uk), thus allowing film enthusiasts of all ages to apply for a variety of positions within the company.

Karen Fenton, head of human resources at UCI Cinemas comments: People are increasingly competent using new technology and the Internet is often becoming the first port of call when prospective employees are seeking job opportunities. UCI Cinemas realised that we needed to create an online strategy. HR Portal's enthusiasm and professionalism impressed us immediately and the partnership that we have formed with them has resulted in effective and user friendly dedicated recruitment based web pages that describe our organisation and allow candidates to apply for advertised vacancies.

David Charitos, director of HR Portal said:
No blue chip company can afford to ignore the impact of having a poor online recruitment strategy. Candidates will just look elsewhere if you're not delivering a quick and easy recruitment process. Karen recognised this and acted promptly to shore up the gap in her recruitment strategy.

HR Portal and UCI Cinemas both agree that cost effectiveness is crucial to recruitment strategy building. Online recruitment can cost a fraction of the more traditional offline media through a reduction in advertising costs, print costs of application forms and filtration time costs.

Karen Fenton goes on to comment:
HR Portal have developed a tool for us that will reduce time spent waiting for publication dates or for candidates sending in CVs through the post, consequently vacancies will be filled more quickly and the whole recruitment process becomes increasingly cost effective.

Online recruitment is set to become an essential tool for every organisation but HR Portal claim that currently the UKs leading companies still have a long way to go in terms of web-based recruitment. They claim that only a handful of companies are using the Internet effectively and making use of the medium's interactive potential with few of the FTSE top 100 companies using the Internet to its full potential for recruitment. UCI Cinemas are currently the only multiplex cinema chain to offer online recruitment.

www.hrportal.co.uk