Itís not every day that the worldís eRecruitment industry is able to claim true ingenuity. When it does, it makes everyone else in the industry reconsider not only their strategies but also their mindsets on how they approach online recruitment.
One of these rarities is CareerJunction, a Johnnic eVentures company, which has once again expanded the boundaries of what is possible in the online recruitment space. They had already proved their mettle in the fast paced South African online recruitment market with innovative products, keeping themselves on top of Africaís eRecruitment food chain.
The source of CareerJunctionís latest claim to online leadership is a new online job capturing system that publishes job ads not only on various websites, but also in the print media - simultaneously.
Dual-Media Job advertising will revolutionise the way the South African (and possible international) print and recruitment industry captures job ad information for web and print advertising purposes.
With only a single entry, eRecruitment and traditional recruitment agents can now publish their job ads across several websites (including their own) as well as in publications with which they advertise. Since the job ad has to be captured once only, this produces huge benefits in terms of time, efficiency, accuracy and overall cost of recruitment advertising.
The first publications to take advantage of the new approach are two leading trade journals, Engineering News and Mining Weekly. Both can now allow their clients to capture job ads through their web site and have them published in the web and print editions of their publications.
ìOur publications, both in print and online, are key references for decision makers in the Southern African economy. Frequently our readers are in contact with us regarding work opportunities and our new print-online advertising combo provides a cost effective way for employers and work seekers to address this community directly,î says Martin Creamer.
This slice of ingenuity allows recruitment agents and companies to have a single source of entry for their job ads, while being given simultaneous online and offline exposure.
Ads captured online appear across various high traffic websites and in the chosen printed publications. That''s two different media, the Internet and hard copy print, in one go.
In a world of immediate gratification, the eRecruitment industry has now been given even better tools to reach its market, quickly and cost effectively.
Dual-Media Job advertising also increases the potential revenue stream for print publications, as it allows them to offer bundled packages without the complexity that is usually involved in producing different ads for print and the web.
For South Africa, the excitement around the product is that it is an exciting technological innovation that is totally South African developed.
But does this change the way that job advertising takes place?
Comparing the two different mediums might seem a little precarious, but online job advertising has major advantages over print.
For sheer speed and efficiency, online job advertising cannot be matched.
However, in South Africa, with its low Internet penetration, advertising employment opportunities in print media is still extremely important and will remain that way for now.
But to capitalise on the supposedly ìelusiveî online market, eRecruitment companies like CareerJunction are providing solutions to traditional print companies which, in turn, use this technology to generate additional income using their existing client base of recruitment advertisers.
Recruiting talent online is proving to be very successful in South Africa, taking a bite out of traditional job advertising.
With more than 200% growth in the past six months, CareerJunction has seen the general recruitment market mature. Placement companies are now more than ever before willing to hunt for talent on and offline, rather than using a single recruitment medium.
There''s been a shift in the way recruitment companies approach online recruitment. This is in tune with local and international recruitment trends towards the merging of clicks (Internet) with bricks (offline businesses) via clicks instead of the traditional bricks and clicks approach, says Kris Jarzebowski, MD of CareerJunction.
This follows a global migration of recruiting through a mixed media of Internet and existing offline channels, which increases their success rate substantially.
On the other side of the business pendulum, print moguls have seen dwindling recruitment advertising revenues and are addressing this with the help of eRecruitment companies like CareerJunction.
The bottom line is that the synergy between traditional and online recruitment is already present, even in the very early stages of this dynamic new partnership.
Web to print - in a flash!
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