Websites help newspaper circulation

Netimperative reports that newspapers with websites have higher circulation increases than those without, contrary to received wisdom.

A report released by publishing consultants Pressflex found that French regional daily newspapers with websites lost just 0.27 percent of their circulation between 1999 and 2001.
By comparison, regional daily newspapers without websites lost 0.88 percent of their circulation.

Pressflex believes that newspaper websites act as another sales channel for newspaper subscriptions, and also help as part of a broader marketing effort.

www.pressflex.com