Bloc Marketing, at the forefront in PPC digital marketing, introduce to you ground breaking and state of the art technology designed to increase qualified traffic to your website on unprecedented levels.
It’s simple, ingenious and unique in the world of pay per click. Bloc Marketing take a feed of your jobs, automatically mass generate adverts, before posting them directly into Google, increasing qualified site traffic whilst reducing time, effort and costs!
“Organic SEO has always been difficult in the recruitment industry, job ads come and go so often it’s almost impossible to get any of them ranking on Google. Bloc Marketing has come up with a solution for this industry-wide issue, which could change talent sourcing for good.”
(Rebecca Stirling, Linea Resourcing Ltd)
Bloc Marketing, a sister company to Innovantage (the leading marketing intelligence agency for the recruitment industry), was built on the premise that many recruitment companies find it impossible to optimise their pay per click advertising strategy effectively for all available jobs.
We all know that your actual cost per click and ranking in search engines is dependent on how valuable and relevant your PPC campaigns are, so it’s essential your adverts are fully optimised for maximum impact. We also know that attempting to create a new adwords campaign for each and every job is nigh on impossible.
Understanding these issues, Bloc wanted to automate online advertising and improve the entire process for their clients.
Offering game changing technology, Bloc Marketing are proud to be the only digital marketing agency to use the Holistic platform developed by technology partner, Eysys. The technology enables the mass automation and generation of highly optimised paid search campaigns, driving highly-qualified traffic and conversions at a reduced cost.
By using this technology, Bloc can collect your job adverts/specs directly from your website or CRM and automatically generate multiple PPC adverts from seeded keywords and variations. This then allows us to monitor, analyse and optimise your digital marketing on scale and intelligence unavailable elsewhere.
“Bloc's unique approach to PPC fuses the use of data to drive account strategy and proprietary technology to build and implement that strategy faster than other agencies!”
(Dave Dibble, Managing Director)
So, let’s break this down and explain exactly how the technology works
Step 1 - Import your live jobs from your website or CMS
Step 2 - Cleanse and translate your data
Step 3 - Select the most commercially viable jobs (from predetermined rules)
Step 4 - Generate vast numbers of keywords based on the data
Step 5 - Dynamically create adverts to match each keyword
Step 6 - Sets bid prices based on historical conversion data
Step 7 - Uploads campaigns to Google, Bing and Yahoo
Step 8 - Produces live and historical reports
Bloc are committed to providing the best return on your investment by striving to understand your business and target audience whilst working with you to realise your goals. Bloc’s full PPC management service encompasses account setup through to constant optimisation.
With a combination of this newly supported technology and industry expertise, Bloc are ideal partners to anyone within the recruitment industry.
And it doesn’t end there…
As well as PPC, Bloc Marketing offer clients a complete digital marketing solution encompassing comprehensive web design and SEO (Search Engine Optimisation). Our latest clients to take advantage of our technology and services include The Co-Operative, Innovantage, Nominet and many more.
To find more about this revolutionary product and take advantage of Bloc’s experience and expertise visit our website