While the traffic to your pages happens to be good, is it really as good as it could be? The answer to that question is probably no. With an SEO analysis by a professional like Mike Zhmudikov, Toronto SEO strategist, you could learn how to make the site better than ever and attract more attention from the right consumers. Here are some of the ways that the analysis could help you.
Evaluate Your Keyword Strategy
You understand the basic premise behind keywords, but do you know how to select them? Search engines update their algorithms regularly, sometimes in small ways that tend to not attract a lot of attention at first. The way you use keywords on your pages may have worked fine in the past, but could be hurting the rankings today.
A professional can take a look at your keyword usage and determine how it fits in with the most recent algorithm updates. Everything from the keyword itself to the number of times it’s used within the text will be considered. You can also expect the professional to discourage the use of keywords that have no more than a tenuous connection with the page’s subject matter. Correcting these and other issues could lead to a higher ranking for those pages.
And the Quality of Your Content
The quality of the content itself also matters. Ideally, it must provide readers with something of value. Perhaps the content confirms something they already know or it provides them with new information about a specific subject.
The point is that the content should not be merely a means of providing a place to pop in a few trending keywords. It must be informational and helpful to the reader. If your content is not doing that, the professional is likely to recommend some changes that will enhance rather than harm your online reputation.
Ensure That Your Website is Mobile-Friendly
Devices with larger screens are still around and will be for a long time. Even so, the use of smartphones and tablets to conduct online searches continues to increase from year to year. That’s a trend that no site owner can afford to ignore.
Your website must display well on those smaller screens. In addition, the pages need to load quickly. People simply don’t have the patience to wait while a page loads a small amount at a time. If that’s what’s happening with your pages, you can bet that a significant number of visitors are giving up and going elsewhere.
The analysis will involve testing the page loading and how well the page displays on smaller screens. If the results are not good, the professional will have some suggestions on how to make things better.
These are only some of the elements that are included in a comprehensive SEO analysis. You’ll also receive valuable information on the quality of your backlinks, making more effective use of social media, and even how to optimize images to the best advantage.
Call a professional today and arrange for an SEO analysis. It won’t take long to see how the SEO costs associated with the analysis are worth every penny.
