Recruitment group RDL has selected
Optimal Internet to provide website design, development and optimisation
services for all of the websites within the RDL organisation. Optimal will provide bespoke designs
for RDL’s own corporate site and for key operating subsidiaries SEC Recruitment
and M3 Europe.
Stuart Britton, Chief Executive
Officer of RDL commented, “We need a website partner who understands the
professional recruitment markets in which we operate and is able to drive
quality candidate and client traffic to our brands. Optimal was able to give us real examples of achieving this
for other businesses and we are looking forward to our websites becoming key tools in our business growth over
the next few years.”
Britton led a management buyout of RDL at the end of 2010 and, at
that time, he promised investment in systems and marketing in
order to drive additional growth at the specialist pharma and IT recruitment
group. “I am delighted to be able to deliver on that promise
and this investment is just the first stage of an integrated programme to
develop systems and marketing that give real impetus to the skilled recruitment
consultants that we already have within our organisation.”
Optimal
will be providing a range of its iWeb and iWeb + technology to RDL and will be
providing its iDrive SEO service to drive traffic for all of the websites
within RDL. Bruce Stander,
Managing Director of Optimal Internet commented “I am delighted to secure this
contract with RDL. They focussed
on the return that they would get from their investment and I am pleased that
the real-life ROI examples we have amongst our current clients showed RDL what
we could achieve for them in the future.”
Optimal
Internet specialise in recruitment
website design and digital
marketing solutions for recruitment agencies.
