IDTV development and design consultancy - 05/2001

MultiMedia Television Plc has launched a new interactive digital consultancy, MultiMedia Television Ltd. Targeting businesses that need to repurpose their online propositions for interactive digital television, the new consultancy aims to become the premiere force in the supply and development of interactive products and services.

Angus Drever, chief executive officer of MultiMedia Television Plc, commented. ìThrough the Job Channel, Multimedia Television has created a reputation for building world-class content for iDTV. There is a common misconception that iDTV content is merely a repurposing of an existing website. In fact, with such a different audience and delivery mechanism to the web, a successful iDTV project will require an in-depth understanding of the way viewers interact with their television set as well as technical and design skills.î

He continued ìWith the lack of development standards and diverse number of iDTV platforms, launching on interactive television can be a daunting task. However, the opportunity to reach such a wide and rapidly expanding audience is one that no business can afford to miss.î

ìUnlike many career management portals in the recruitment sector, The Job Channel has positioned itself as a neutral operator. This new consultancy will allow us to offer cost effective packages for iDTV ranging from wholesale aggregation of listings to repurposing web content making it TV friendly. We will also be seeking pan European partners in the recruitment sector to marry our iDTV skills with their European reach.î

Founded by MultiMedia Television in May 2000, the Job Channel - www.jobchannel.tv - the UKs leading online jobs database, was the first business to broadcast on all the UKs interactive television services - Sky, ntl, Telewest, Ondigital and Bush TV as well as being accessible via the web (www.jobchannel.tv), wap (wap.jobchannel.tv) and I-plus outdoor kiosks. This showcase service is now being heralded as a triumph in the interactive TV experience.

By 2005, 45 percent of European households will have digital TV with a potential base of over 200 million TV sets. It is widely predicted that Interactive Digital TV will overtake the Internet as Europeís primary e-commerce platform.

www.jobchannel.tv