Research shows that the average person in the UK lives within a 15 mile radius of their work place. With this in mind Associated New Media and Northcliffe Electronic Publishing, publishers of the most successful regional websites in the UK, have joined forces to create This is Jobs.
The joint initiative is designed to provide local solutions to recruitment advertisers.
This is Jobs will cover London, together with 17 UK regions through the ìThis isî network of websites. Combined, it will cover 30% of the country including key employment areas, such as the South West and Midlands.
Advertisers at This is Jobs will be able to take advantage of a number of advertising opportunities, including straightforward listings with job descriptions, display banner advertising and company partner pages which include logos, company information and a hyperlink to the partner website.
Advertisers will benefit from This is Jobsí six-figure consumer and trade marketing campaign which is set to launch in London and across the regions.
Visitors to any one of the regional sites will be able to search for a job by position, salary, keywords and when the job was advertised. Crucially they will then be able to apply directly online through the site.
ìRegional newspapers have always been successful in attracting recruitment advertisers because it is such a cost-efficient way to reach your target audience,î said David Bostock, channel director, This is Jobs. ìTherefore, as online advertising becomes increasingly important in the recruitment process, we believe it is essential to provide a regional advertising solution. Our newspaper heritage, together with our network of regional websites with existing loyal audiences put us in an extremely strong position to offer this service.î
This is Jobs launch by Associated New Media and Northcliffe Electronic Publishing
Local recruitment solutions for recruitment advertisers
