What To Do When Youíre an ìInterim Entrepreneurî
Executives, managers, and professionals have been among the hardest hit by the mass layoffs of 2002, says Niels Nielsen, founder of Princeton Management Consultants, Inc., and author of the new book, Princeton Management Consultants Guide to Your New Job (Wiley).
According to the U.S. Bureau of Labor Statistics, in December 2002 unemployment for executive, management and professional employees rose by14% from a year earlier. In contrast, unemployment fell by 2.5% for clerical and sales people.
îWhat makes this a unique recession, almost a depression, is the large number of top people who are out of work for prolonged periods of time,î explains Nielsen. ìWe're talking about people who were on the fast track, many making six figures, when senior level positions suddenly evaporated.
Competition for executive, managerial and professional positions is becoming increasingly severe. Under these conditions, conventional job hunting methods just don't work for upper level employees, said Nielsen. They have to find a better way to beat their competitors in the job market.
Princeton Management Consultants Guide to Your New Job presents a new approach targeted at seasoned business people, in business language, by a successful businessman. It gives them a competitive edge by showing them how to switch their approach from the traditional Job Hunting Mode to a Business Creating Mode. Nielsen demonstrates how getting a new job is like starting a new business.
Instead of following traditional job-hunting rules, this new breed of job seekers uses ingenuity, intelligence, individuality, and business experience to stand out from the crowd, says Nielsen. Successful businesses differentiate themselves from their competition, and job hunters must do this as well.
The Unique Selling Proposition of Nielsen's approach is that job seekers are nterim entrepreneurs. They go through exactly the same tried and true processes as successful business-to-business start ups from setting up shop; creating and executing business strategies; developing catalogs of services offered; pricing their services; and implementing business, marketing and sales strategies and tactics; through to landing and keeping customers. The only difference is that the start-up business is looking for many customers; the job seeker is looking for only one - the ideal employer.
Nielsen's new book, Princeton Management Consultants Guide to Your New Job (John Wiley& Sons) gives its readers a model business plan to adapt to their own job hunt. For those who have been out of work for an extended time, it gives them a kick-start to revitalize their job search or change their career. As a bonus, it provides more than 40 compelling cover letters and 50 response-getting resumes, all developed on the principles used by direct marketers, rather than on outmoded practices that have become frozen into meaningless rules.
In this climate, job hunters have to show how they can solve the employers' problems, Nielsen said.
Niels H. Nielsen is president and founder of Princeton Management Consultants, Inc. Since itsfounding in 1979, the company has provided a wide range of management consulting services, including human resources, business and marketing strategy, start-up, and turnaround consulting. It has provided outplacement counseling and executive coaching to thousands of people. Nielsen is a resident of Princeton, New Jersey.
For more information about Princeton Management Consultants Guide to Your New Job, visit www.pmcnielsen.com and click on PMC Guide to Your New Job.
Princeton Management Consultants gives unemployed professionals and executives employment advice
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