Genesys SIP strategies to be showcased at Gartner Customer Relationship Management Summit 2009

Genesys Telecommunications Laboratories, an Alcatel-Lucent company (Euronext Paris and NYSE: ALU), will showcase its new SIP strategies at Gartner's Customer Relationship Management (CRM) Summit 2009. Session Initiation Protocol (SIP) empowers integration across existing systems and Genesys will demonstrate how organisations can leverage existing technology to boost customer loyalty and bottom line benefits. At a time when optimising limited resources is a top priority for all businesses, a SIP implementation can eliminate costly 'rip and replace' technology projects.

Genesys recently launched a dedicated Strategic Solutions Team to support clients as they implement SIP-based infrastructures and integrate disparate silos of information and independent systems. There has been an increasing number of organisations deploying this technology in order to achieve a Federated Enterprise, a trend Genesys will continue to support. The Team is made up of industry-leading business consultants, solutions specialists and systems architects, and brings innovative business solutions and strategies to organisations in a range of markets.

SIP is a cornerstone technology that is starting to come to prominence, commented Bruce Eidsvik, Vice President, Strategic Solutions EMEA. Our new Strategic Solutions Team is tasked with creating innovative solutions that bring together systems and technologies from a range of partners that can contribute towards a bespoke system. This will primarily involve integrating existing systems that a client has implemented, as it would double their costs if they were ripped and replaced. SIP is a technology that enables a lot of our projects to go forward and will be a big part of our new Strategic Solutions Team's projects.

Gartner's CRM Summit 2009 will take place on 3rd - 4th March at the Royal Lancaster Hotel in London.