HotJobs.com holds onto Media Metrix top spot

Hotjobs.com held on to its spot as the most visited online job board, unveiled a major site upgrade, announced its return to the Super Bowl and established the largest newsletter network among career sites.

ìThese achievements are the results of months of hard work,î said HotJobsí CEO Dimitri Boylan. ìDespite the unanticipated developments of last year, we continued to aggressively pursue our goals. We have remained committed to providing the best resource for jobseekers, hiring companies and staffing firms. The slate of new products and improvements testify to that.î

HotJobs.com took the title of most visited online job board for December 2001, according to the latest Media Metrix numbers. December marks the sixth consecutive month that HotJobs has earned the coveted distinction. HotJobs drew 7.5 million unique visitors during the final month of 2001, according to Media Metrix. Its closest competitor logged 5.7 million unique visitors.

HotJobs unveiled a major upgrade on Friday, January 18. New features include eight additional career categories, expanded content and improved functionality. As part of the upgrade, HotJobs introduced the following categories:

- Banking/Mortgage
- Non-Profit/Volunteer
- Customer Service
- Real Estate
- Law Enforcement/Security
- Restaurant/Food Service
- Management Consulting
- Other

In addition to the new categories, HotJobs will expand its 27 existing categories to include even more industry-specific news, polls and online communities. Super Bowl Blitz: Super Bowl XXXVI marks HotJobsí fourth consecutive year as an advertiser in the one of the worldís most widely watched sporting events.

ìWith our Super Bowl spot nearing completion, HotJobs is primed to communicate the value of our service to an estimated 100 million viewers,î said Boylan.

The new TV commercial, which will air in the third quarter of this yearís game, will build on the companyís successful ìOnward. Upwardî campaign launched in October 2000. This yearís Super Bowl airs Sunday, February 3, on Fox.

HotJobs now claims the largest newsletter network among online job boards. It completed 2001 with over 5 million newsletter subscribers, compared to its closest competitorís who advertised 2.3 million.

www.hotjobs.com