Post-a-job summer campaign brings Monster opportunities to SMEs

Monster.co.uk, has announced the launch of its summer online marketing campaign targeting over 100,000 HR directors and managers at small-to-medium size businesses across the UK. Monster''s Post-A-Job campaign is aimed at encouraging HR professionals to look online for their next recruits.

Monster''s latest campaign will promote its market-leading Post-A-Job product, which allows users to upload a job posting in real-time by using a credit card. The cost of one job ad is 250, which remains live on the Monster.co.uk site for 60 days. The Post-A-Job product will provide entrepreneurial companies with quick access to Monster.co.uk''s 1.2 million visitors per month and over 600,000 registered CVs, and the chance to rival larger companies for their share of the workforce.

Creative for this campaign was devised in-house by Monster''s interactive team. The banners depict teaser strap-lines, such as Left click, right candidate, Recruit local people...They know all the good pubs. and Tired of doing your own IT support? Recruit top IT staff The campaign will be driven by a combination of online banners and buttons and will also be supported by a series of targeted text advertising in HR e-newsletters.
Online media specialists at Harvest Digital are responsible for the strategic online media planning and buying.

Banners and buttons will appear on targeted HR portals such as Personnel Today, UK Recruiter, HR Look and Online Recruitment Magazine. In addition, banners will run on SME websites such as www.betterbusiness.co.uk, www.startups.co.uk and BT Openworld Business Home as well as vertical specific sites such as the IT portal, Training Zone and Jobs Force.

It is estimated that the banners will generate over 300,000 banner impressions in the first month alone with over 900,000 impressions throughout the duration of the campaign. A targeted, html e-mail will also be sent to 10,000 SMEs.

This campaign builds on the success of last month''s One campaign, which similarly targeted HR professionals to promote a one-off Monster Starter Pack offer. The online media planning has since been refined across a range of specialist sites, in order to drive sales leads and capture prospect data for future campaigns.

Emma Wilson, account director, Harvest Digital, comments, As in previous work with Monster, we''ll be working directly with media owners to optimise this campaign. In our opinion, we get the best value for clients by working as collaboratively as possible with media owners who can share their knowledge of what really drives results on their sites. In the past, we''ve been able to drive down the cost-per-click and cost-per-acquisition by as much as 30% over the course of a campaign.

Joe Slavin, managing director, Monster.co.uk, comments, Our Post-A-Job product was designed with MDs and HR managers at SMEs in mind. It''s tough for small businesses to hire the right staff quickly and cost-effectively, but this product meets those needs. For the average SME, it is IT, sales and admin staff that are most in demand and the campaign''s creative and media planning reflects this. Via these major SME-focused portals, we aim to boost summer sales of Post-A-Job significantly.