SOS Recruitment Launch ëJob in your Pocketí Campaign

Similar to most recruitment agencies, SOS Recruitment endures continuous competitor rivalry. It has become the norm for job seekers to sign up to more than one recruitment agency and this causes fierce competition between agencies. The high costs associated with the contact between agency staff and clients continues to escalate and it is not surprising that recruitment agencies are seeking new and innovative communication methods.

One of the new communication methods that recruitment agencies are looking into is text messaging. The Short Messaging Service (SMS) that has revolutionised many organisations in Europe is becoming very popular as a method of reaching clients, staff and customers instantly. SOS Recruitment is a prime example of a company that has found substantial advantages in implementing the SMS tool. Chris Cook, Director of SOS Recruitment, highlighted the problems the agency had, ìCompetition amongst recruitment agencies is very intense. We wanted a solution that would differentiate us from our competitors and provide us with a solution that would take communication to another level. The solution we found was through the company M:Science.î

The prevalence and ease of SMS provides significant and instantaneous advantages to organisations. When a job vacancy needs to be filled quickly and cost effectively, SMS is an efficient way of providing a solution. Within minutes of a job becoming available, an SMS can be sent out to all the relevant candidates inviting them to apply.

The Director of SOS Recruitment was first to recognise the benefits in implementing SMS into the system. ìOur current situation was causing many problems. As job seekers applied to more than one agency to find jobs, it was harder for us to reach the job seekers before everyone else. We can now send out new job vacancies instantly, and immediately receive replies.î SOS Recruitment has many long term plans for the SMS solution as well. ìWe hope to use text messages for many other applications. We are looking towards setting up an I.T system that will allow us to confirm and remind candidates about interviews. The more we remind customers about vacancies and interviews, the higher the chances are that the candidate will attend.î

There are two knock-on effects from the implication of SMS; firstly the client fills their vacancy much quicker, and secondly the job seekers are satisfied that they are hearing about the latest positions as soon as they are listed.

In specific terms, M:Science was deployed to improve some of the companyís critical activities. The first application is the alerting of new vacancies to customers but there are many other areas in which SMS is becoming more widely used. For example, the implementing of SMS into areas such as database cleansing and ensuring that vacancy messages are only being sent to customers who still require the information. It is also used for day-to-day client contact where any enquiries and concerns can be instantly answered. One of its biggest areas of improvement is the significant increase in website traffic and online job applications. Movement towards a more electronic, customer controlled process is the next phase of the industryís development as a whole.

The improvement in the efficiency of the organisation has been remarkable. ìM:Science SMS server has revolutionised our communications between temporary personnel and available positionsî, commented Chris. ìWe now send relevant and accurate information to tens and hundreds of candidates in just one go.î The system also changes the way in which job seekers can apply to the vacancies, ìin just a few keystrokes, job seekers can reply straight back to us as well.î

The success of the installation of SMS into SOS Recruitment drew comment from Dan Hobson, director of M:Science, ìThe SMS solution can be rapidly deployed and easily integrated into existing systems, and this contributes to its success. The flexibility of the SMS server provides an attractive prospect for long term plans. In this case, Recruitment Agencies have been a really good example of the benefits our service can have to all.î

For further details on this press release, please contact Becky Cook on
44 (0) 1202 241141 or rhc@m-science.com