Government markets recruitment online

Government markets recruitment online

The internet is proving its value as an essential marketing tool to some of the countries most unusual employers. New threats to international and domestic security have increased the demand by lesser known government departments for quality graduates.

Traditionally, employer brand marketing demanded sizable budgets, available mostly to big corporates, however the internet has changed the economics providing recruiters with a more cost effective and time saving alternative. Employers are no longer restricted by space constraints and can promote a detailed, qualitative feel to their organisation. This has systematically given graduates more choice than ever before and a better understanding of their career opportunities.

Milkround Online the graduate recruitment website, is at the forefront of employer brand promotion: unlike most recruitment sites, it markets employers directly improving the match between candidates and recruiters.

Online recruitment is now enabling these lesser known employers to become more approachable. MI5, the Atomic Weapons Establishment, GCHQ and the Defence Science & Technology Department are just some of the more intriguing government departments taking advantage of Milkroundís service, as means of attracting fresh interest from the UKís top universities.

Tom Hughes, Managing Director of Milkround Online commented. ìThe internet is giving new life to the job market, providing job seekers with more interesting, diverse opportunities and employers with guaranteed reach and effective marketing solutions. Our service also enables our more unusual employers to dispel popular misconceptions and communicate key messages.î

Reports indicate that the initiative has been successful for participating government sectors, confirming the internets reliability as a marketing and recruitment tool. Graduates are shunning recruitment consultants in favour of going direct, as the big recruiters donít use agencies. The emergence of the internet as an invaluable recruitment resource is a direct result of its superiority in attracting top graduates and enabling recruiters to make better use of their own internet services. The inevitable losers in this market are the classified media.