Justgraduates.net is targeting human resources managers in a new online and email marketing campaign aimed at the Graduate market. The initiative will focus on 4 J's.
1. Just Graduates - Just Graduates, no other candidate type will be offered for this targeted campaign
2. Just Quality - All data is of a high quality to ensure the best possible results for clients
3. Just Good Value - The whole campaign offers clients superb value for money
4. Just Rewards - Client retention is of the utmost importance, which is why a Reward Scheme has been put in place to round off the whole campaign and re-enforce loyalty.
The campaign promotes an introductory offer to Justgraduates.net..... giving access to over 200,000 graduate job seekers. The campaign lasts for 4 months during which time HR directors can sign up for a special rate of 1,500.
An HTML email will be sent to a HR-specific mailing list, targeting HR directors and managers as well as promoting the offer throughout relevant media including People Management.
Anthony Bradley, from Justgraduates.net, said: For this new campaign we have kept the message simple, the 4 J's represent all the high-quality elements Just Group have to offer. We are targeting those HR Managers who may not yet have experienced online recruitment or who are a unsure of it's effectiveness in their marketplace. We plan to demonstrate that by using Justgraduates.net, online recruitment is a simple, no-nonsense and effective method of putting your vacancy in front of more of the right people immediately.
Justgraduates.net targets HR Community
for Graduate Recruitment push
