Companies can present themselves and spread their message further with the use of custom tshirt and other apparel. By having a comfortable fit and a good design, your employees will be more than happy to wear them. Branded apparel is an added benefit as staff no longer need to decide what to wear. Matching tees also change the focus from fashion to “want to work harder” on the latest project. With everyone wearing the same thing, it raises morale and puts the "t" back in team. There is also something to be said about feeling part of a community.
Store Benefits
If you own a store, matching t-shirts are a good option for you. Customers walking around will easily be able to spot staff, as they will be sporting your logo. With everyone wearing the same shirt, you add an element of fun, at the same time as getting the word out. When your employees finish their workday and go about the rest of their day in their company t-shirts, more people become exposed to your business. It’s a quick and easy method to get your name heard without doing any extra work.
Free Advertising
When we think of larger brand advertisements, the first thoughts that come to mind are billboards, YouTube ads, etc. However, think big on a smaller budget. If your employee leaves work for the day, goes to the supermarket or the mall in your t-shirt, your brand could attract hundreds if not thousands of potential customers. That’s free promotion for the price of a t-shirt. And they wear it over and over again.
All you have to do is sit down as a group and decide how best you want to use the space on the shirt. If you’re thinking about a logo, make sure it’s something different that will stand out. Choose your words carefully, so onlookers know who you are, without too much thought. By doing so, you can market your brand and your image. You might even want to consider adding a catchy tagline that encourages a buyer to engage with you.
If you have a little spare cash to spend on marketing, you might want to send a couple of t-shirts to influencers on either Instagram, Youtube, or other social media platforms. By wearing your t-shirt in one of their videos, the amount of exposure could be far further than that of a business card.
Strengthen Team Morale
Everyone enjoys feeling part of a team and wants to be a segment of the bigger picture. The correct t-shirt can help make your team more cohesive. You remove the question, ‘What will I wear?” When employees feel that they are working towards a common goal, it cuts out the unhealthy competition. Team shirts also bring the staff together to work harder, help each other, and achieve more.
The employees with less money will feel more comfortable about their look, as everyone will wear the same thing. A team that has a united front can overcome any obstacles in their way. The idea of matching team shirts gives off a professional vibe and shows your employees' dedication to the team.
Investing in Your Staff
Investing in your company’s growth goes without saying. However, spending money on your team shows loyalty and a level of care for your staff. Each member is not just a number but a part of your goal. Once your employee puts on that team shirt, they are committed to the direction of the company. Once your employee is wearing their new t-shirt, it shows that they are willing to be part of something bigger than themselves. They are in it for the long haul and will help aid the company forward.
Expanding into New Markets
The great thing is you can change the t-shirt along with the direction of your company. Should you decide to enter a new market, a new t-shirt could gain far more awareness than a business card. Business cards are not always looked at and often thrown away. A t-shirt, however, can let your audience know what’s coming next. Your employees spread the word faster and more efficiently, with you reaping the benefits.
The Verdict
With all the positives of purchasing teamshirts, there aren't any clear disadvantages. Even if you're starting a new company, there are added benefits to the team shirt. Established companies should also consider a team shirt, as even with a strong team, they provide an element of fun.
Producing team shirts will create more exposure, leading to perhaps extra revenue and more sales avenues. Your business will be exposed to more avenues and can create instant engagement. Should someone have a question about your company, then they can ask your staff without even looking online, the advert is live.
